Travis Scott makes history with his critically-acclaimed blockbuster third full-length album, ASTROWORLD. Not only did it bow at #1 on the Billboard Top 200 as the second highest debut of 2018, but it also shattered the first-week streaming record for Sony Music to date, granting the company its biggest ever first-week streaming total with 349.43 million worldwide. Additionally, it stands out as the best Epic Records debut since 1999 with total sales of 537,000. Of that total, 270,000 were driven by traditional album sales -- the biggest sales week of 2018. Internationally, ASTROWORLD hit #1 in 7 markets: Canada, Australia, New Zealand, Sweden, Norway, Italy, Belgium; Top 3 in UK, France, Netherlands, Switzerland, Finland, Ireland. #4 in Germany! Additionally, #1 on iTunes in 65 markets, Top 5 in 89 markets, Top 10 in 92 markets and on Spotify all 17 album tracks are in the Global Top 50.
The multiplatinum Missouri City, Texas-born and Los Angeles-based 21st century iconoclast and trendsetter preceded the release with a sensory onslaught of activations across the country and online. He made the decision to adorn iconic locales with a gold inflatable replica of his head—notably found on the cover artwork shot by renowned photographer David LaChapelle as the carnival-style entrance to ASTROWORLD. Travis “Heads” popped up at Screwed Up Records in his hometown of Houston, Minute Maid Park where The Astro’s play and just a stone’s throw from the site of the original Six Flags Astroworld park he frequented as a child, the BAPE Store in New York City, Times Square, Magic City in Atlanta, and Amoeba Records in Los Angeles, sailed down the River Thames in London past the London Eye & London Bridge, at the foot of the Eiffel Tower in Paris and in front of the Opera House in Sydney Australia!
